Samsung says foldable smartphones will be “the new normal” by 2025. The manufacturer assures foldable models will account for more than half of high-end smartphone sales.
The Galaxy Z Fold 4 and Z Flip 4, the fourth generation of foldable smartphones from Samsung, have just arrived on the market. An important moment for the South Korean manufacturer who still has high hopes for this range. Alone or almost to really weigh in this area, Samsung wants to increase its lead and increase its sales in an uncertain market. Still benefiting from the novelty effect, folding devices could help mitigate the decline in sales of more traditional models.
The Galaxy Z Fold 3 and much more the Galaxy Z Flip 3 proved that there was room for this range. In the years to come, Samsung is even convinced of it foldable devices are becoming the most popular high-end smartphones of the brand. The Korea Herald reports that Roh Tae-moon, head of Samsung’s mobile division, said in a press conference that thefolding devices will represent: “Over 50%” selling high-end smartphones from Samsung in the next few years. The brand is even asking for a change by 2025.
“By 2025, foldable terminals will account for more than 50% of Samsung’s total premium smartphone shipments. Folders are becoming the new smartphone standard, ”says Roh Tae-moon.
After the notes, the Z Fold and Z Flip want the Galaxy S. to replace
As a major leader in the segment, Samsung reaffirms its ambitions. The provision that the Z Fold and Z Flip will soon sell out faster than the Galaxy S it is a strong sign. In fact, the Galaxy S range has established itself as the flagship range of the world’s number one smartphone. It has long been a tech showcase for Android, compared to rival Apple and its iPhones. Other competitors have joined, but the Galaxy S22, including the Galaxy S22 Ultra, have proven that they are still in the running.
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Very popular, however, the Galaxy S should give way to foldable phones. It is currently estimated that Galaxy Z Fold 3 and Z Flip 3 have sold around 7.1 million units. The Z Flip 3 would be the big winner with its more mainstream orientation and more affordable price. Before Samsung launched the Z Fold 4 and Z Flip 4, Samsung stated that: “Nearly ten million foldable smartphones” they were delivered worldwide last year, all manufacturers together. A rapid ascent, even if we are far from the peaks.
Samsung is closer than you think to achieving its goal
In 2021, Samsung shipped 271.5 million devices with mainly budget and mid-range terminals. Unlike, the manufacturer’s ambitions are not unrealistic in the high-end segment. The brand has sold between 20 and 25 million Galaxy S21s, while the Galaxy S22 Ultra is said to have sold 11 million units this year alone. Foldable devices already account for a significant share with 7.1 million units last year. Furthermore, they are entering a segment that will continue to grow in the coming years.
Early feedback on the Z Fold 4 and Z Flip 4 also fits this trend. in South Korea, pre-orders for foldable models exceed those of the Galaxy S22 series. The manufacturer claims to pre-order 138,000 Galaxy Z Fold 4 or Flip 4 per day, compared to 127,000 units per day for the Galaxy S22 in an equivalent 7-day period. In France, the company does not provide precise figures, but in a press release it asks for record pre-orders. “This year, twice as many Galaxy Z Fold 4 and Galaxy Z Flip 4 were sold in France for pre-order compared to Galaxy Z Fold 3 and Galaxy Z Flip 3 in 2021”, ensures the brand. Encouraging results for Samsung.
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