The Twitter team announced they would be integrating podcasts into the platform as a test.
Podcasts that integrate with the Spaces tab and cover various topics to help users discover interesting content.
Twitter will have a podcast directory within Spaces
Twitter ventures into podcasts with a strategy already in mind. During testing, podcasts are integrated into the Spaces tab, which shows a new design:
Starting today, the redesigned Spaces tab, including the addition of Podcasts, will be visible to a group of English-speaking global viewers on iOS and Android
So, all audio content will be organized in the same section but in different categories. Users see active spaces and logged sessions.
And, of course, the content is broken down into topics to make it easier for users to access information that interests them … sports, music, news, fashion, etc. As mentioned by the Twitter team, this section is dedicated to the “most popular podcasts”. included in the world.
In other words, users not only have Spaces broadcasts and their recordings, but also podcasts that come from other platforms. And with Twitter’s algorithm, podcasts with topics of interest to the user are recommended based on activity on the platform.
Whether this is enough to get users excited about Twitter’s proposal and stop listening to podcasts on other popular platforms remains to be seen. At the moment this novelty announced by Twitter will only work on a trial basis, so the proposal may change and the podcast offer is more complete.
So it’s possible that Twitter will expand this new podcast dynamic to more users and with new features in the near future.