TikTok has announced keyword filters and parental controls

TikTok is one of the most popular platforms in the world. For these reasons, the Chinese company is now planning a series of changes that are related, among other things, to the protection of young people.

Age restrictions and keyword filters

In early June 2022, TikTok confirmed that it will provide full protection for hidden advertising in the future.
The Chinese company has now promised some changes. In addition to the age restriction, there is a discussion of keywords.

TikTok has increased protection against hidden ads
In early June 2022, TikTok confirmed that it will provide full protection for hidden advertising in the future. Image: © Nattakorn #506407850 – stock.adobe.com

to convince the opposition

These steps are urgently needed because the video has been heavily criticized for some time.
TikTok has changed quite a bit in the past. But now there are other important things that must be followed. According to TikTok, this new feature will be launched by the end of 2022.

There is no option to watch all videos

This video is recommended for ages 13 and up. But because more and more young users are interested in this program, good protection for children is very important.

The provider wants to investigate this criticism and has now proposed a new idea for the protection of the young audience.

Therefore, TikTok plans to ban all videos that are inappropriate for young users. For example, these videos may contain horror or talk about topics that are worth discussing. TikTok has yet to provide clear definitions for videos. However, the provider stressed that young users especially benefit from the rules. Therefore, the company wants to use the filtering methods that you want in the future.

Ban hashtags

The second option gives users the option to block specific hashtags. This measure should help narrow down the content of certain topics in the future. When users block a keyword, they will no longer receive photo suggestions with the same hashtag in the future.
These updates also include the so-called For-You-Feed feature. With this method, users only see videos from users that TikTok users follow. This is intended to make it easier for TikTok users to find unwanted topics.

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