3. Paramount + will be bundled with the Walmart + offering
Walmart + will soon be available to members with a Paramount + Essential subscription at no additional cost.
This starts in September.
Walmart + costs $ 98 per year or $ 12.95 per month.
In the US, Paramount + Essential comes in at $ 4.99 per month.
Walmart’s move is intended to make its service, launched in September 2020, more competitive with Amazon Prime.
4. Amazon Fresh pushes key appointments in physical stores
Claire Peters was named Vice President, Worldwide Amazon Fresh, and Peter Bowrey Vice President, Amazon Fresh Store Operations.
Peters joins Woolworths supermarkets where he served as CEO.
His CV also includes a stint as Chief Operating Officer at Tesco Stores.
Bowrey, meanwhile, has worked for Tesco for over 30 years in various functions and internationally.
Most recently, he was the Retail Director of Boots.
In a LinkedIn post, Tony Hoggett, SVP Worldwide Physical Stores & Specialty Fulfillment, Amazon, said, “I am thrilled to announce that Claire and Peter will join our growing management team at Amazon Physical Stores.”
“Both Claire and Pete will join Amazon in early 2023, bringing decades of global, multi-channel, grocery retail experience.”
He added, “I am inspired by the Amazon Physical Stores and Specialty Fulfillment leadership team we have established and we look forward to growing the business alongside our two new members.”
5. Waitrose creates the first Pinterest pin extension for the Summer Food Festival campaign
Pinterest launched Waitrose’s latest campaign on its platform, showcasing its “colorful variety in food choices for this year’s summer dishes.”
By raising awareness of its “high-quality products and everyday food range,” the retailer is looking to inspire Pinners to make tasty meals, using Pinterest’s immersive ad format, the Pin extension for the first time. .
The Waitrose campaign features an interactive lookbook that allows Pinners to choose from one of four different summer food options, including dishes from around the world “World Eating”, dishes “Made for Sharing”, “Perfect Picnics” and “Brilliant BBQs. “.
A selection of dishes and recipes will then be shown, including tips and tricks on how to perfect them, with a specific shopping list for that recipe that the user can deliver before the next grocery store.
6. American Eagle announces initiatives on TikTok, Roblox and Meta Quest 2
American Eagle Outfitters announced its American Eagle (AE) brand initiatives on Meta Quest 2 and a campaign with TikTok’s SoundOn platform.
AE recently launched its Fall 2022 Back To School (BTS) campaign featuring Gen Z musicians Blu DeTiger, spill tab, duo Tabakian x Tanisako.
Offers musical experiences in the metaverse, in-store activations and a hashtag challenge on TikTok with a custom song written by a Gen-Z creator.
“This season, we are thrilled to offer our community multiple ways to express their personal style through a series of activations designed to inspire customers to match the jeans they love with the music they love,” said Jennifer Foyle, President – Chief Creative Officer, AE and Aerie.
“As a leader in innovation, American Eagle is the first to partner with TikTok’s SoundOn platform to continue collaborating with emerging creators and artists and provide them with a space to share their passion for music with the world.”