The last months of 2022 will mark the future of an important part of the scooter operators in Spain. The sector is expected to launch Madrid, the most important location for shared micromobility companies in the first half of September the last phase of the process that will reorganize this market.
The winners of this competition will receive a privileged position in the one of the most desirable squares in Europe, which will allow them to establish their structure in our country. Likewise, companies that fail to be selected will see an important part of the incentive to work in Spain disappear.
This situation will make the operators face this competition, practically as if it is a matter of life or death. Competition will be fierce as the number of interested parties could triple the places Madrid will put on the map. Operators like Tier, Bolt, Dott, Lime, Voi and Superpedestrian stand out among the big favorites.
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At the same time, the new ordinance of the Municipal Council of the capital of Spain comes after several extensions of the current model. For months, work has been done on the configuration of the details of the new regulation.
time when the meetings between the consistory and the representatives of the societies have multiplied interested.
Three winners, maximum
In terms of mobility, Madrid will never be what it was. After a confused and chaotic premiere, the city launched an ordering process that left neither consumers nor companies satisfied. Now the new model aims to make the city one of the most competitive markets in this industry.
how? minimizing the number of participants and moving from quantitative to qualitative. The sketch of the new formula, which the municipal council proposed to the potential stakeholders, suggested that the capital should have two operators with 3000 licenses each.
The proposal was well received by the majority of interested companies. In the sector there is complete consensus on the need for fewer participants to bring Madrid’s operating volumes closer to those of other European capitals.
The companies relayed to Madrid City Hall’s mobility officials that Madrid has the capacity to have a third operator. In recent talks, the possibility of this was opened the model will have three operators with 2,500 licenses. In September, the City Council will announce the final project.
Radical change
This model represents a radical change in the concept with which the scooters landed in Madrid. During the first years of operation, more than 20 participants. An atomized model that generates high friction between users and that allows for such small volumes that companies have great difficulty in obtaining the corresponding income.
The number of operators with a presence in Madrid has been changing in recent months. Although 16 companies were launched, there were many of them that stopped their activities or merged their projects. In this sense, the pandemic also had a significant impact on the business of these companies.
In addition to this problem, the city will have an important change in its organization. Companies will no longer have to have a certain number of vehicles in zones. Madrid will be unified, which will eliminate the main logistical problem for companies.
remains take the guesswork out of parking and security requirements. Where and how you will need to park and whether you will need to wear a helmet. Thus, September will be the starting signal for the process that promises to start a new era in Madrid and Spanish micromobility. Everything before and after about the sector that will mark the future of many companies.