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EL ESPAÑOL reached a new milestone by becoming the audience leader in the Spanish press, as shown by the latest Comscore data for the month of July. A fact which According to Pedro J. Ramírez, this represents “a turning point in the history of journalism in our country.” But not only that.
The president and director of EL ESPAÑOL showed that “this is the first time a native digital medium, without the levers and tradition of the print editionmanages to establish itself at the top of the audience ranking”.
“This has never happened in Spain,” he assured, but nor had he done so in the United States, nor in Europe “or anywhere else in the world”. An achievement that EL ESPAÑOL “achieved before reaching its seventh year of life, surpassing all historical titles, in an accelerated process of unprecedented maturation.”
[EL ESPAÑOL se convierte en el periódico más leído de España sin cumplir su séptimo año]
Despite the fact that this first position proves the leadership of EL ESPAÑOL in a given month, the fact that the newspaper “has been on the podium for a year and a half, allows establishing a consolidated trend“. Even more so given the “payability of Comscore’s hybrid measurement system approved in major developed countries”.
The founder of EL ESPAÑOL did not want to miss the opportunity, “in the face of information of such importance”, yes say hello to all your colleagues.
[El León de El Español y la piedra de Sísifo, por Pedro J. Ramírez]
“Without the talent and efforts of the two hundred professionals who make the newspaper both at the headquarters and in the related publications and media, it would not have come this far so quickly,” he pointed out.
He also thanked the work of ‘shareholders and subscribers -those lions of EL ESPAÑOL that we are so proud of-, like our readers and advertisers. All of them accompany us and lead together with us this effort in defense of freedom of information and democratic values”.
a new golden age
The management of EL ESPAÑOL proves, according to the historical journalist, that “A new golden age for journalism is approaching”. And it’s getting closer because “technology solves the problems that, from a business model perspective, technology also caused.
“That means it is the human factorthat is, the quality of the content and the effectiveness of its distribution in electronic media that makes the difference,” he said.
[El Español cierra el curso ascendiendo al segundo puesto del podio de la prensa]
And this is the “big advantage” over the moment of his arrival at the address of Diary 16 in 1980 or when he was involved in the founding of The world in 1989 Independence from external factors“which effectively ended up weakening the editorial and intellectual project we were promoting,” it’s “what has changed for the better” in his 42 years as director.
“Our main motto -“Let’s do it together’– bears great fruit, but the best is yet to come”, he assured. Under the same premise, he pointed out that “the success we are celebrating today is above all an incentive for continue to increase the quality content of EL ESPAÑOL as the main global newspaper in the Spanish language. That and no other will be our goal.”