Image: Meta
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Meta responds to heavy criticism of Mark Zuckerberg’s Horizon Avatar. The proto-metaverse will soon receive “important updates” for avatars and worlds.
Trivial, High-Impact Screenshot: To celebrate the launch of Horizon Worlds in France and other EU countries, Meta CEO Mark Zuckerberg recently shared a boring, lifeless screenshot of his avatar against a sterile background.
The anonymous similarity has caused a lot of mockery and derision on the internet: Meta is investing billions in the Metaverse, for what exactly?
Meta’s marketing team underestimated the importance of a screenshot when it’s terrible
The screenshot probably garnered more media attention and social media commentary than Horizon Worlds as a whole. The content is almost exclusively negative.
Comparisons are underway with decades-old 3D platforms like Playstation Home or Second Life, which seem more detailed than those currently offered by Meta in Horizon Worlds.
left: zuckerberg’s big metaverse post
right: PlayStation house in 2008 pic.twitter.com/7MubbuFjck
– Martha Logan (@ MarthaL72378667) 19 August 2022
Apparently Meta’s marketing department underestimated the analysis its billion dollar investment in the Metaverse would receive and how much criticism it would garner: The tech world took a random little update from Horizon Worlds and a single screenshot as proof that Meta was promising far more for the Metaverse than it could offer in the near future.
Zuckerberg retorts and promises a graphical update
That criticism has reached Meta’s headquarters is demonstrated by Zuckerberg’s quick reaction: on his social channels, he admits that the Horizon Worlds screenshot he posted was “simple enough”.
His reasoning seems surprising to me, given the long development time of Horizon Worlds, an internal strategy that may exist for the launch of the app and the billions invested in recent years: the screenshot “was taken very quickly to celebrate a launch”, Zuckerberg writes.
Horizon can do a lot more graphically, Zuckerberg continues, “even on headphones” and is improving rapidly. Meta-CEO announces “important updates” for Horizon worlds and avatars and shares the first glimpse (see title image and following image).
Meta’s Horizon Worlds is receiving a graphical update. The screenshot is intended to give the first glimpse of a more beautiful 3D world that will also run on 2D screens in the future. | Image: Meta
More news about Horizon Worlds will be revealed at the Meta Connect XR conference this fall. It appears that negative reactions to the recently released Horizon screenshot prompted Zuckerberg to reveal a conference surprise ahead of time.
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