Apple may be launching iPhone 14 early to mitigate recession risk

On Thursday, Apple super analyst Ming-Chi Kuo assesses Apple’s positive outlook for the calendar’s third quarter (fiscal fourth quarter) and links it to a report on an iPhone 14 reveal and launch ahead of schedule.

The iPhone 14 Pro Max (left) and iPhone 14 Pro with notch and perforation-free TrueDepth camera system design (Image Source: @aaple_lab)
The iPhone 14 Pro Max (left) and iPhone 14 Pro with notch and perforation-free TrueDepth camera system design (Image Source: @aaple_lab)

Ming-Chi Kuo via Twitter:

The announcement / shipment date of the iPhone 14 may be earlier than that of the iPhone 13/12, which could be one of the reasons why Apple has offered a positive outlook for the 3Q22 since its last earnings call.

Global recession risk is still growing and unpredictable, so announcing / shipping iPhone as soon as possible can minimize the impact of recession risk on demand.

MacDailyNews takes: It seems logical. The more days of sale for a new iPhone cycle in the quarter, the better the YoY comparison. Furthermore, the sooner any negative impact on consumer behavior due to the onset of the recession is overcome, the better.

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