Apple increasing iPhone 14 production due to continued market share gains

Investment firm Susquehanna writes in a note to customers that Apple is continuing to increase its construction plans for the iPhone 14 series, noting that Cupertino is ahead of its iPhone 13 production rate right now.

The design of the iPhone 14 Pro envisaged by Apple
The design of the iPhone 14 Pro Max envisaged by Apple

Chris Ciaccia for Cerco Alpha:


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Analyst Mehdi Hosseini noted that the increase in units is due to the “continuing increase in market share” and prompted Apple to increase its plans for the December quarter and second half of the year to 100 million units. , compared to the previous 88 million.

Hosseini has now estimated that Apple partners will build 52 million iPhones in the September quarter, up 12% sequentially and 8% year-over-year. The iPhone 13 continues to see strong demand, with estimates of 23.5 million builds, up from a previous estimate of 21.5 million, in part due to higher builds for the iPhone 13 Pro and iPhone 13 Pro Max. Builds for the iPhone 14 are charting the sill towards 23 million.

“We believe the iPhone 14 Pro / Pro Max represents 55-60% of the integrated iPhone14 [September quarter]which combined with the advantage of the iPhone13 Pro / Pro Max should help Apple with a higher mixed ASP (for iPhone), ”Hosseini wrote in a note to customers.

The analyst added that Apple will now produce 228 million iPhones in 2022, an 8% increase year-over-year.

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