When we think of comics, two colossal publishing houses come to mind: wonder And A.D. Asking a comic fan to define the best is wanting to let your head scrupulously calculate the answer. Both have had their ups and downs in the market, allowing them to be bought by even their biggest competitor. But it could be that even with the infamous growth of its cinematic universe in recent years, generating billions of dollars and with colossal fame around the world, it would be wonderful to buy dc? Did she try?
Why is this union so popular?
All comic book fans are happy to see heroes and villains from the Marvel and DC universes cooperating or facing each other. It happened a few times in unions that didn’t always sell well, but managed to arouse enthusiasm even among non-comic fans.
Have you ever thought about a comic where the Avengers take on the Justice League? It already exists in the comics, officially published in 2004. In this one, two realities collide due to the crazy plans of Kang and the Time Lord. With the threat of their universes being completely destroyed, the Avengers and the Justice League clash to save their realities.
In another not so famous comic called “Batman and Spider-Manthere is a new microchip made in Gotham that works to inhibit people’s insanity. Webhead decides to take Carnify there and ends up reuniting with Batman with the Joker. However, plans didn’t go very well, with the Joker becoming Carnage’s host. Then the Dark Knight and the friend from the neighborhood team up to stop them.
As we can see, the trade unions and the conflicts between the wonder and the A.D they are not left alone in reality. There are a variety of these unions, however, they are very rare and can even be found to buy. Another big downside to these special comics is that they only last a few editions, which isn’t enough for hero lovers. This is the main reason why the speculation that the wonder would buy the A.D ends up coming back, especially now that the wonder take on the multiverse in its cinematic universe.
Can Marvel Buy DC?
Unfortunately no. How wonder is ordered by disney and the YEAR DOMINI for the Warning It is very difficult for one to buy the other. And it’s not about the money, because they both generate good profits. The real obstacle to this acquisition is the Antitrust laws.
In Brazil and the United States, the Antitrust law (Law 12.529 / 11) serves to prevent and reproach cases that may affect the country’s economic system, which includes the creation of trusts (the union of one or more companies to increase economic power), cartels and monopolies. Who supervises these events in Brazil is the WHERE (Administrative Council for Economic Defense), which is a federal agency that applies the Antitrust law. Article thirty-six of the law states that:
Attack on the economic order, whatever the fault, is the act, in any form, manifested, which has as its object or can produce the following effects, even if not achieved:
I – limit, distort or prevent free competition or free enterprise in any way;
II – dominate the relevant market for goods or services;
III – arbitrarily increase profits; And
IV – abusive exercise of a dominant position.
Brazilian government in law 12.529 / 11
As far as the wonder and the A.D Where is it disney And Warning are foreigners, article number two states that:
This law applies, without prejudice to the conventions and treaties to which Brazil is a signatory, to practices committed in whole or in part in the national territory or which produce or could produce effects.
Brazilian government in law 12.529 / 11
In light of this information, the acquisition of one of the large companies – by its direct competitor – would damage the market, creating a monopoly. This would be unfair and would not allow fair competition with other small media companies, so it is very hard to believe that the wonder would buy the A.D at any time.
Purchase almost done
In 1984 the A.D it was selling so badly that the communications director of Warning, Bill Sarnofftried to reach an agreement with the director of the wonder, Jim ShooterSo that the wonder had the right to create and sell stories about all the characters of the A.D. The deal seemed very positive, as part of this pantheon of famous superheroes was the Infinity Gauntlet that any production company would dream of these days.
However, things did not go exactly as planned due to the US antitrust law. At the time he called a small comic book publisher The first comics continued on wondersince he already had a “virtual monopoly” in his hands when his main rival, the A.D, I had. On the other hand, in the bookMarvel Comics – The Secret History“, the publisher says he rejected the proposal because he believed the reason for the failure of the A.D they were your heroes
In addition to this missed opportunity of millions of people, the disney I wanted to buy the Warning in 2016, seven years after the acquisition of the wonder. However, there was only the proposal, given that the Warning I was already in the middle of the negotiations. Months later, we found out that whoever had decided to buy the famous Harry Potter And Batman He went to ATTwhich today also holds the Discovery Channel.
Ultimatum
Contrary to what is said here, many fans sigh with relief at the wonder don’t buy it A.D. According to them, it is because of this stiff competition that titles like “sentries“and”batman the dark knightwere produced, causing the A.D could get up. In fact, in the 90s, the wonder it also suffered complications in its sales, which led to the production of Sony And Fox. Therefore, much of what we see in theaters today only happens because of this “friendly” competition between wonder and the A.D.
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Want to know more about Marvel’s schedule? Check out the Marvel Cinematic Universe announcements at San Diego ComicCon!
Sources: CBR, Civil House, Mises Brasil, PROJuris, Brazilian government.