Virgin Atlantic is removing gender-specific uniforms as part of an inclusivity initiative


Irgin Atlantic has ditched gender-specific uniforms and will instead allow crew to choose the workwear they feel best represents them.

The airline changed a policy that required pilots, cabin crew and ground staff to wear a specific uniform based on their gender.

Staff will now have a free choice between Virgin’s burgundy uniform – jacket and trousers with a tie – or the red uniform – traditionally consisting of a jacket and skirt.

Jaime Forsstroem, Virgin Atlantic cabin crew member, said: “The updated gender identity policy is so important to me. As a non-binary person, it allows me to be myself at work and choose what uniform to wear.’

The changes come as part of a wider series of updates the airline is making to its inclusion policies.

It will also provide pronoun badges for the crew, while customers can request their preferred badge at check-in counters.

Ticketing systems have also been updated to allow those holding passports with gender-neutral markers to select gender codes ‘U’ or ‘X’ when booking, as well as the gender-neutral title ‘Mx “.

Juha Järvinen, Chief Commercial Officer of Virgin Atlantic, said: “At Virgin Atlantic, we believe that anyone can take on the world, no matter who they are.

“That’s why it’s so important to empower our people to embrace their individuality and be their true selves at work. For this reason, we want to allow our people to wear the uniform that best suits them and how they identify themselves and ensure that our customers are addressed by their preferred pronouns.”

Virgin’s famous red uniforms have been commonly worn by female staff since the airline’s inception in 1984.

Since 2014, Virgin staff have been wearing a version of the uniform designed by British fashion designer Dame Vivienne Westwood.

In 2019, the airline stopped telling female cabin crew they had to wear make-up and started providing them with pants as part of their standard uniform, not just on request.

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