Updates from botco.ai, Gainsight, Constellation Research, and More

MarTech News 19 August

The Solutions Review editors have compiled a list of the top MarTech news for the week of August 19, 2022. This roundup features news and updates from leading CRM and marketing technology brands such as botco.ai, Gainsight, Constellation Research, and others.

Keep track of the most relevant CRM And MarTech news can take a long time. As a result, our editorial team aims to summarize the week’s biggest headlines in the marketing technology landscape. Solutions Review editors will compile a weekly roundup of supplier product news, mergers and acquisitions, venture capital financing, talent acquisition and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from August 19th.

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The best news on MarTech from the week of August 19th


Authenticx releases a quality management solution for healthcare professionals

Authenticx, a customer interaction data solution for healthcare professionals, has released a new quality management solution to help companies analyze content center conversations and identify areas of opportunity and improvement. Businesses can use this new solution to convert qualitative data into quantitative information that supports quality assurance and consistent agent performance. Key features of the solution include agent coaching tools that track improvement based on specific metrics, auto scoring capabilities to improve QA efficiency, and an editing library that provides meaningful training scenarios that streamline the onboarding process of agents.


Botco.ai launches a new solution to speed up chatbot deployment

Botco.ai, a HIPAA compliant conversational marketing solution, has launched a new product to help companies accelerate the implementation of AI chat. The new solution, Instachat Builder, is powered by natural language processing (NLP) and machine learning technologies and allows Botco.ai users to train chatbots directly with text information, simplifying the deployment process. Businesses can use these features to improve response rates, generate instant marketing insights from conversational reporting data, reduce the need for human intervention, and launch new bots with reliable accuracy.


Constellation Research publishes its 2022 shortlist for B2B marketing automation for enterprise

The strategic consulting and analysis firm Constellation Research recently released the results of its Constellation ShortList B2B Marketing Automation for the enterprise. Liz Miller’s report highlights eight platforms businesses should pay attention to, including Acquia Marketing Cloud, Adobe Marketo Engage, Creatio, Demandbase, Microsoft Dynamics 365 Marketing, Oracle Fusion Marketing, Salesforce Marketing Cloud (Pardot), and SAP Marketing Cloud. Constellation evaluated approximately fifty solutions in the B2B marketing automation market for enterprise businesses and selected these eight based on market share, customer inquiries, partner conversations, internal research, internal research, and more. still.


Constellation Research publishes its 2022 shortlist for B2B marketing automation for small and medium-sized businesses

The strategic consulting and analysis firm Constellation Research has also published the results of its Constellation ShortList B2B Marketing Automation for small and medium-sized businesses. Liz Miller’s report highlights nine platforms that companies should pay attention to. These include Act-On, Bloomreach, Cheetah Digital, HubSpot, Keap, Salesforce Marketing Cloud, SharpSpring, Sugar Market, and Zoho Marketing Plus. Constellation evaluated approximately fifty solutions in the B2B marketing automation market and selected these eight based on market share, customer inquiries, partner conversations, internal research, internal research and more.


Constellation Research publishes its 2022 shortlist for event management and marketing software

The strategic consulting and analysis firm Constellation Research has also published the results of its Constellation ShortList event management and marketing software. Liz Miller’s report highlights ten platforms that companies should pay attention to. These include Aventri, Bizzabo, Of course, Cvent, Eventzilla, hoping, Splashing, WebEx Events (Former Member), Whova, and Zoho behind the scenes. Constellation evaluated approximately twenty-five solutions in the event management and marketing software market and selected ten based on market share, customer inquiries, partner conversations, internal research, internal research, and more.


Matik releases a new integration for HubSpot and Gainsight

Matik, a data-driven content automation platform, announced new integrations with Gainsight and HubSpot. With these integrations, successful customer teams can connect the Matik platform to Gainsight and HubSpot, allowing Matik to query data from those platforms and use it to automate the development of data-driven content such as renewal decks, business cases, QBRs. and more. The metrics, charts, text, tables and images created by the integration are compatible with Google Slides and Microsoft PowerPoint and can be edited by users whenever the need arises.


Gainsight introduces new features to help companies drive customer-centric growth

Gainsight, a growth platform for customer success, products and community teams, has released a suite of new features to help users support and improve customer management optimized for AI, product innovation focused on the customer and digitally driven collaboration with customers. These capabilities will help companies improve net revenue retention (NRR), drive growth, optimize customer management with AI technologies, define product roadmaps, and more. Gainsight also announced the launch of The Durable Growth Playbook, a series of webinars to help companies manage economic turmoil. The news was announced at Pulse, Gainsight’s annual customer conference, held in person and broadcast live from San Francisco’s Moscone Center.


The solution review will be live and on-site at Safe Software’s FME user conference next week

Solution Review - On-siteSafe Software’s FME 2022 user conference will show you how to better leverage your data. The three-day event will feature top space data technology experts and industry thought leaders, providing insights and insights to companies and experts across all markets. With over a hundred sessions to choose from, attendees will learn best technical practices, get valuable data integration tips, find answers to their most complicated data integration questions, and more.


To be considered in future news summaries, send your announcements to [email protected].


William Jepma
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