Unexpected $17.6 million earnings from “Smile” At the box


Paramount is gloating this weekend as its ghost film Smile , playing in 3,659 theaters, is expected to make $17.6 million in its second weekend of release. A 22% drop is one of the best holds in the history of the horror genre.

As good as the news was here, it was even better abroad. In total, Smile made $88.9 million worldwide, with $17 million coming from 61 different markets.

A new family film from Sony, Lyle, Lyle, Crocodile , took in about $11.5 million domestically, but Smile made more than double that in its opening weekend. Sony is forecasting a total of $13.4 million for the film through Monday, boosted by Monday’s Indigenous Peoples Day holiday.

"smile" earns $17.6 million, "Amsterdam" bombs and "Lyle, Lyle, Crocodile" is limping.
“Smile” earns $17.6 million, “Amsterdam” bombs and “Lyle, Lyle, Crocodile” limps.

Lyle, Lyle, based on the children’s book of the same name, was widely predicted to win the weekend box office by a slim margin. With a current Rotten Tomatoes score of 68% and a CinemaScore of A- from audiences, the film is doing quite well.

The star-studded film Amsterdam, directed by David O. Russell, saw a dip at the box office this weekend. The mystery comedy grossed around $6.5 million from 2005 theaters, despite receiving negative reviews.

It currently has a critic score of 33 on Rotten Tomatoes, one of the lowest in the director’s career and also one of the lowest in the careers of stars Christian Bale, Margot Robbie and John David Washington. The film received an improved audience rating (B CinemaScore).

Disney has released Amsterdam, a film set in the New Regency genre. Tracking revised its estimate to $10 million as reviews began to trickle in as the film’s core demographic of middle-aged and retired people is more susceptible to negative feedback than younger audiences. But even that figure was optimistic.

The Bros’ parent company, Universal, wasn’t completely without resources. Ahead of its October 21 premiere in the United States, the studio’s romantic comedy Ticket to Paradise, starring George Clooney and Julia Roberts, has grossed more than $60 million internationally.

"smile" earns $17.6 million, "Amsterdam" bombs and "Lyle, Lyle, Crocodile" is limping.
“Smile” earns $17.6 million, “Amsterdam” bombs and “Lyle, Lyle, Crocodile” limps.

Lyle, Lyle and Amsterdam were both initially predicted to have mid-teens openings by bullish analysts and exhibitors. Then came the re-release of Avatar, then came The Woman King and Don’t Worry Darling.

Sony’s Woman King earned $5.31 million domestically, good for fourth place. Leading the domestic box office with $38.5 million was Warner Bros. Don’t worry honey who won $2.5 million.

Unlike Smile, Bros had a disappointing second weekend. The Nicholas Stoller-Billy Eichner-led gay romantic comedy slipped to No. 6 or No. 7 with an estimated $2.2 million at the box office after 10 days (the film dropped a serious 55 percent).

After the film’s poor performance at the box office last weekend (opening in fifth place), Eichner took to Twitter to urge everyone to see it and blame homophobia for its failure.

In other news, the awards season is starting in earnest at the box office with the premieres of Todd Field’s Tár and Palme d’Or winner Ruben Östlund’s Triangle of Sadness. Focus Features’ Tár, starring Cate Blanchett, was shown in four theaters in New York and Los Angeles this weekend and its average per-screen audience of 40,062 was the highest of the weekend.

Neon’s Triangle of Sadness has been released in ten different cities. The Woody Harrelson film is projected to earn an average of $21,500 per theater.

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