There’s a chilling number in the financial statements of smart ring company Oura, which celebrated the sale of one million rings

Last year, the fast-growing tech company spent tens of millions marketing its product.

Last year, the fast-growing tech company spent tens of millions marketing its product.

Tech company Oura Health, known for its smart rings, hit the milestone of one million rings sold in the spring. At the same time, the company announced that it had raised new financing with an estimate of 2.3 billion euros. However, based on the company’s financial statements, there are major wrinkles in the incredible growth story. Growth has been achieved, but the cost of growth is the cost side, which has exploded through the roof.

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