The sports career taught Antti Kärävä many important professional life skills – As a consultant, he made a strategy that led to a surprise

This is also how you can become a CEO. Last autumn, Antti Kärävä worked as a strategy consultant for the marketing agency Lataamo. The task included the search for a new executive director. According to Kärävä, the strategy was so good that he eventually offered to become CEO.

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