Young people in Japan also drink less. Instead of accepting this, the National Tax Agency is calling for alcohol to save money.
In “Izakayas”, Japanese bars, employees often hang out with their friends after work.
“Have a holiday from beer – it’s dry January.” With these words, the British Ministry of Health announced the so-called “Dry January” for the first time in 2014 – a month of abstinence when citizens are asked to stop drinking alcohol. About 15,000 people participated at that time, in 2021 there were already 130,000. On the campaign website, the organizers write that it does not mean giving up something, but giving something back: “Bring back your fun. Bring back your energy. Bring back your heart.