Rihanna will perform at the 2023 Super Bowl halftime show

Rihanna will perform at the 2023 Super Bowl halftime show: The leading performer for 2023 Apple Music Super Bowl Halftime Show is selected. The mega-event is scheduled to take place on February 12 outside of Phoenix, Arizona, during Super Bowl LVII, and Rihanna has agreed to perform.

DPS will produce the telecast with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton serving as director. In addition, Roc Nation will serve as a strategic advisor on live entertainment.

“Rihanna is a once-in-a-generation talent, a woman from humble beginnings who has exceeded expectations at every turn.” A man born on the small island of Barbados who became one of the most prominent artists of all time. Self-made in business and entertainment,” Jay-Z said in a statement.

“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” added Seth Dudowski, NFL Chief Music Officer, in a statement. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic halftime show.”

One of the most significant musical events of the year, the Super Bowl Halftime Show often features guest acts and artists who give their all to their performances. Additionally, in 2023, Apple Music will replace Pepsi, which sponsored the program for the previous ten years, as the event’s presenting sponsor. Apple promised behind-the-scenes looks and extra goodies ahead of the big game.

“Rihanna is an incredible recording artist who is beloved by many millions of Apple Music customers around the world,” said Oliver Schusser, vice president of Apple Music and Beats. “We’re thrilled to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans an important show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”

In the coming months, additional information about the upcoming program, including previews, will be made available on Apple Music’s various social media platforms.

Snoop Dogg, Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent performed at SoFi Stadium for the 2022 halftime show. The Weeknd, Lady Gaga and Beyoncé recently graduated.

However, the halftime show became more than a performance. Musicians often use the occasion to promote tours or new albums, as documentary cameras often record the set-up and build-up to the main event. The NFL claims more than 120 million people saw the Pepsi Halftime Show in 2022, demonstrating the reach of the platform.

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