Privacy and advertising can coexist

Apple’s head of software Craig Federighi said advertising and privacy can coexist as the company’s push to give users control of their privacy, which launched more than a year ago, continues to shake the world. online advertising market.

Craig Federighi
Craig Federighi

Tim Higgins for the Wall Street Journal:

[Federighi said Apple] was unsure of the near-term ramifications of the new requirements introduced last year that require third-party apps to request user permission to track their fingerprints.

“We felt in the long term that quality advertising and product privacy could coexist, there would be innovation, part of us, part of others”, Federighi affirmed. “But that journey hadn’t started. It was what we wanted for ourselves, our friends and our family, we thought people should have that level of control. “

Many users have turned down requests for such apps, leading to a loss of digital advertising business from Meta Platforms Inc.’s Facebook to Snap Inc.

MacDailyNews takes: As we wrote in February:

The online advertising market will have to adapt. People, for the most part, don’t want to be tracked by advertisers.

If advertisers want to reach potential customers, the old method, which preserves user privacy, still works – you can find them by interest on sites that focus on specific topics. (Hint, hint.)

Whether Apple gives people the ability to be tracked or not via App Tracking Transparency hurts Facebook et al. not only highlights the inherent flaw in the business model of these societal cancers, but it makes us laugh. ?

Those who rely most on targeted ads to generate revenue are those most negatively impacted by Apple’s privacy framework for app tracking transparency. – MacDailyNews, October 27, 2021

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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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