Panasonic Introduces ‘Truly Smart’ Washing Machines in India

Electronics manufacturer Panasonic has launched its latest range of washing machines in India. The company launched the new range of electronics as “India’s truly smart washing machines”. The new washing machines come with Panasonic’s connected living platform – Miraie, and offer unique smart features alongside premium design.

The new models are available in various capacities and include 6.5 kg, 7 kg to 8 kg variants starting at Rs 19,690. Panasonic truly smart washing machines are available at Panasonic brand stores, retail outlets across India. Consumers can purchase the washing machines online through Amazon.

Panasonic washing machines are loaded with many interesting features like built-in heater, laundry advisor and stain genius, auto pause, active foam system, gentle hand wash mechanism powered by Miraie. The Miraie app helps users manage e-warranties and provides service request notifications. The new range of washing machines can be controlled via voice assistants such as Alexa and Hey Google.

Mr. Sandeep Sehgal, Business Head – Home Appliances, Panasonic Life Solutions India, during the launch said, “Our exclusive consumer research tells us that Indian consumers are looking for an enhanced product experience that can make daily chores easier and effective, and 81% are willing to pay a little more for related features. The survey further tells us that over 50% of consumers are aspiring to the idea of ​​a connected life with comfort, convenience and safety as the main reasons. Our latest Miraie range of top-loading washing machines offers smart features such as personalized wash cycles, scheduled wash programs and built-in heating technology for a sanitized laundry experience. We are targeting 30% growth in the laundry segment in FY 2022-23.”

“Panasonic as a brand is committed to helping consumers live their best lives by helping them make the right choices, customized to their lifestyles. The digital campaign is an extension of this. It depicts the real life moments of an Indian household, about how we struggle to remove stubborn stains using various home remedies. He goes on to highlight how technology can be a key factor in clean and fresh laundry. Panasonic’s latest range of smart washing machines are designed with advanced technologies that offer a value proposition of comfort, convenience and connectivity,” said Mr. Shirish Agarwal, Head of Brand and Marketing Communications, Panasonic Life Solutions India.

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