New Coach Ad Features Lil Nas X Focusing on ‘Breaking Down Doors’
Lil Nas X, best known for his hit single “Old Town Road,” has partnered with Coach as a brand ambassador. He explained that the partnership is about “entering new chapters of life, new experiences and new versions of ourselves.”
The “Old Town Road” singer stars in a new short film for Coach, in which she promotes self-expression and authenticity as part of the company’s new “Courage to Be Real” mission. In the Petra Collins-directed clip featuring his latest single “Star Walkin’,” Lil Nax X, 23, shared his courageous journey of evolution, breaking barriers and stereotypes to become the superstar and man he is today.
The rapper’s journey from humble beginnings in the suburbs of Atlanta to international superstardom as a result of his music and the transformation brought about by his daring sense of style are explored in this surreal film.
According to a press release, “Lil Nas X moves through doors that represent the struggles he’s faced in life—from fear, self-doubt, and judgment from others—and ends up on stage, inspiring the world to transcend its limits and express who they are at its core” in the new campaign video.
Stuart Vevers, head of creative at Coach, was thrilled to collaborate with Collins and Lil Nas X on this new venture. Meanwhile, the Atlanta-raised singer explained how the campaign serves a similar purpose to the work he does. In his own words, “this campaign represents everything I’ve overcome so far in my career,” said Lil Nax X.
“It’s based on being true to yourself and expressing yourself, two things that are very important to me as I embark on new adventures and discover new sides of myself. Working with Stewart and Petra on this project was great.” During New York Fashion Week last month, the “Industry Baby” singer also made his runway debut for Coach during the label’s Spring 2023 show.
He reflected on the moment while speaking to PEOPLE about the campaign, saying, “That was really cool.” “I felt a little out of place with all the models, but I was like, ‘Oh no, I get that.’ Being here is mine fate. I may have given off an angry impression, but inside I was beaming with joy. “That’s not all, he said.
Another surreal experience for him was sitting next to Anna Wintour at the Vogue World fashion show. She was really warm and surprising in her congratulations, he claimed. “Just having Anna recognize my name as a creative force is an honor in itself. I had no idea I would end up in the same row as her.
Note that “In this week’s issue of PEOPLE, Lil Nax X tells us that ‘style is a form of self-expression,'” adding, “It’s a way to show people who you are, or at least how you want them to see you.” To advance in life, I believe you need to take risks and do things you wouldn’t normally do.”