Netflix’s ad-supported to launch November 3rd, cost $6.99 per month
In the beginning, when pay TV appeared on the good ground (Z Channel, for example), the services were ad-free. Then, as costs began to rise, precipitously in some cases (Netflix, for example), subscriptions began to stabilize or even decline. So, now, we’ve come to the point of paying for the ads, albeit at a significantly lower price than the ad-free levels, but still paying for the ads. Netflix‘s new ad-supported tier will launch on November 3 and will cost $ 6.99 per month in the US (Can $ 5.99 per month in Canada).
We are excited to launch Basic with Ads, the low-priced ad-supported Netflix plan, in November.
• Unmissable entertainment at unbeatable value: Basic with Ads will cost just $ 6.99 per month in the US and launch on November 3 at 9:00 a.m. PT.
• Available in 12 countries: Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom and the United States.
• A plan for every fan: Our current plans and members will not be affected. Basic with Ads complements our existing Ad-free Basic, Standard and Premium plans.
Basic with Ads offers all the features people have come to expect from Netflix’s Basic plan, with a few differences:
• What remains the same: A wide variety of great TV shows and movies; personalized visual experience; available on a wide range of TVs and mobile devices; change or cancel your plan at any time.
• What’s different: Video quality up to 720p / HD (now for our Basic with ads and Basic plans); average 4 to 5 minutes of announcements per hour; a limited number of movies and TV shows will not be available due to licensing restrictions, which we are working on; no possibility to download titles.
In short, Basic with Ads is everything people love about Netflix, at a lower price point, with some in-between ads. Starting in November, signing up will be easy – just visit Netflix.com and sign up with your email, date of birth and gender to get started.
Basic with Ads also represents an exciting opportunity for advertisers: the ability to reach a diverse audience, including younger viewers who increasingly do not watch linear TV, in a premium environment with a continuous, high-resolution advertising experience. .
• Ad format: At launch, the announcements will run for 15 or 30 seconds, which will play before and during shows and movies.
• Advertiser checks: To help advertisers reach the right audience and ensure our ads are more relevant to consumers, we will offer broad country and genre targeting capabilities (e.g. action, drama, romance, science fiction). Advertisers will also be able to prevent their ads from appearing on content that may not be consistent with their branding (e.g., sex, nudity, or graphic violence).
• Verification tools: We have partnered with DoubleVerify and Integral Ad Science to verify the visibility and validity of our ad traffic starting in the first quarter of 2023.
• Audience Measurement: To help advertisers understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings (DAR) in the United States. This will be available in 2023 and will eventually be reported through Nielsen ONE Ads.
Basic with Ads will launch just six months after we first announced the option of a lower-priced advertising plan. None of this would have been possible without our team’s hard work or Microsoft’s amazing collaboration. The shift from linear is happening at an ever-increasing rate, with streaming now outpacing broadcast and cable in the United States. We are confident that with Netflix starting at $ 6.99 per month, we now have a price and plan for every fan. While we’re still in the early stages, we’re happy with the interest from both consumers and the advertising community and couldn’t be more excited about what’s to come. As we learn and improve the experience, we plan to launch in more countries over time.
MacDailyNews takes: Ok, so who’s in there?
FYI, this sort of thing will be coming to more streaming services in the future to help offset costs and increase subscriber growth, including, as reported in August, Apple TV + which appears to be planning to roll out an ad-supported tier. probably in 2023.
He hears from a birdie that Apple is planning to launch an ad-supported version of its Apple TV + video streaming platform. pic.twitter.com/tfbt7JyMLs
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