Monitor email delivery to ensure your newsletters are delivered and read

Check email newsletters for email delivery and spam

An effective email campaign is an indispensable part of ongoing marketing and is therefore the goal of all companies. When it comes to creating a newsletter, companies do their best to make it flawless. Many tools and resources that can help set up an email campaign exist and continue to emerge all the time. Sometimes it’s hard to deal with them, but it’s worth it.

Since every company wants to prevent newsletters from ending up in the spam folder, it is necessary to consider various factors that contribute to this and to use practices and tools that help avoid this. One of these tools is an email address spam checker, which helps check the deliverability of emails (whether your emails land in the inbox or disappear without being seen) and, therefore, be opened and read.

Email Address Spam Checker Basics

Creating a great email newsletter can seem like a laborious and lengthy process. Even if you use templates, you need to ensure that they are delivered to your target audience. An email address spam checker can be helpful. This is a type of tool that screens your email newsletter through spam filters to identify issues such as invalid email content, domain or IP address blacklisting, and authentication issues. Such problems can cause your newsletters to end up in spam.

Reasons to use a spam checker

Here are some reasons why it’s a good idea to use a spam checker:

  • have a positive impact on the sender’s reputation;
  • to improve email delivery;
  • to increase the quality of messages to satisfy both recipients and ESPs.

Keep in mind that a message that ends up in spam hurts the deliverability of the email and affects the reputation of the sender and therefore jeopardizes all your efforts and goals within your email campaign. Landing in spam is the worst option, so having a free tool like Spam Checker can check spam messages before you send them.

Spam checker features that contribute to high email deliverability

To perform a test, a spam checker sends a copy of your message through its accounts to the main ESPs and evaluates the information received. The main features of the spam checker are as follows:

  • Authentication check. It can check if DKIM, SPF and DMARC are established. These authentication methods are necessary to reduce or avoid phishing and spam.
  • Blacklist detection. Spam Checker checks if your IP address or domain is mentioned in a blacklist. It is crucial to determine because messages from blacklisted domains are sent to the spam folder. When your blacklist presence is confirmed, you must make changes to be removed from it.
  • Running a SpamAssassin check. SpamAssassin is considered a spam filtering program. It can be used both separately and as an addition to other spam filtering programs.
  • Content monitoring. The Spam Test checks the content of the message and detects spam phrases. It also checks that the email size is correct.

Aspects that are considered within an email spam check

When you run a spam test, you should get a spam score. It ranges from 0 to 100 and allows us to evaluate the effectiveness of the email campaign. It evaluates your sending practices, lists what’s relevant, and recommends possible changes to ensure your messages are delivered correctly. The capabilities of different tools and software may vary. Generally speaking, mailbox testers can observe:

  • domain and IP blacklists;
  • Authentication records (SPF, DKIM, DMARC);
  • DNS configuration;
  • Accessibility;
  • Body Blacklists;
  • spelling,
  • URLs etc.

After verification, you can get detailed information about each aspect by clicking on it. You must then make changes and submit a new version of a test bulletin to evaluate the results of the changes.

The use of heat maps when sending newsletters

If we talk about heat maps, we mean a graphical representation of information, the different values ​​of which are represented in different colors. They help determine what appeals to consumers and what doesn’t. Checking the heatmap helps make sure your newsletters are getting the attention they’re aiming for. Attention maps and clarity maps are distinguished. They work in tandem to deliver an effective email campaign.

Using an attention map allows you to pinpoint parts of your messaging that grab attention and scroll down at a glance. The hottest spots are shown in bright red. Heatmap colors range from dark red to light blue.

A clear heat map has been developed to detect cluttered parts of the design that are not understandable. Viewing a clarity map allows you to make adjustments to increase your clarity score and make your message clear to your customers. The colors are mostly red and green, while green represents clear areas in your newsletter.

Tips for creating a newsletter to avoid getting spammed

Newsletters are considered a crucial component of an effective email strategy as they help establish lasting relationships with customers. To prepare a newsletter, it is recommended that you follow these tips:

  1. Develop a strategy for your newsletters. Define your goals to make your newsletter stand out from the crowd.
  2. Choose email marketing software. Choose one that includes newsletter templates, an easy-to-use editor, a contact manager, or automation options.
  3. Work on an email newsletter list. Provide opt-in lists and never buy. Keep your list relevant with a mail verification tool.
  4. Develop a subscription form for your newsletters and add it to your website or blog. Don’t forget to send a greeting message to your subscribers.
  5. Draw attention to your potential subscribers. It is possible to use live chat windows, pop-ups or lead magnets, but think about their placement.
  6. Generate a newsletter campaign. Reflect the subject and sender details that will be displayed to your customers.
  7. Test your newsletter. When you send a test message, you get a chance to look at your newsletter as a recipient and make changes if necessary. Run a spam test to make sure your messages are arriving correctly.
  8. Send a newsletter. Don’t forget to schedule your submission with the date and time in mind.
  9. Record his performance. Take into account various metrics to get a complete picture of your email campaign.

Points to keep in mind while using an online spam checker

There are many factors to consider in order to get your emails to reach the inbox. When working with email, there are things that are under your control and things that you cannot take control of. When a recipient marks your message as spam and it ends up in a spam folder, it’s out of your control. However, most aspects of email delivery can be monitored, and current tools contribute to this. For example, the mail verification tool helps verify email addresses on a marketing list, as it is important to send messages to valid addresses. It is also crucial that you consider your content carefully and care about its quality and appeal to your customers.

To monitor deliverability, sender rating, DNS factors and IP-related information, blacklisting, it is possible to use a spam check or email deliverability test. Email Tester helps monitor aspects from email placement to list hygiene that can affect the deliverability of your email. By using a spam tester like Folder, you are likely to optimize your email campaign to be read and increase user engagement. It pays to use a spam checker as well as other marketing tools.

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