Meta starts an advertising campaign against iMessage, encouraging the use of WhatsApp instead

San Francisco, Oct 18 (IANS) Meta has launched a new ad campaign targeting Apple’s iMessage platform.

Mark Zuckerberg, the founder and CEO of Meta, revealed the campaign criticizing Apple for only providing end-to-end encryption for iMessage and not for regular SMS communication.

Zuckerberg posted a photo of the new ad running at New York’s Penn Station in an Instagram post.

The ad says: “Protect your private messages on all devices with end-to-end encryption. Always send private messages.”

One green and one blue letter bubble shaped like Apple’s Messages app appear in the ad. The phrase “private bubble” appears in a third bubble, indicating that WhatsApp is a private platform.

“WhatsApp is more private and secure than iMessage, with end-to-end encryption that works on both iPhone and Android, including group chats,” Zuckerberg wrote in the caption.

“With WhatsApp, you can also set all new chats to disappear at the click of a button. And last year we also introduced end-to-end encrypted archives. All of which iMessage doesn’t yet have,” he added.

Meanwhile, Meta-owned messaging platform WhatsApp recently rolled out the ability to add up to 1,024 participants to groups for some beta testers.

According to a report, the feature is available in WhatsApp beta for Android and iOS, but is limited to an unspecified number of beta testers.

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