Melbourne-based Jordan Shreeve on being a ‘disrupter’

With an office overlooking the MCG in the ultra-cool suburb of Cremorne, Jordan Shreeve could be forgiven for the occasional reassuring pinch.

After all, just four years ago he was typing on his laptop in his bedroom in Hampton, a southeastern suburb of classic Melbourne where he grew up.

Today, its neighbors include Seek, carsales.com.au and REA Group, and its clients include Mecca, Cotton On, and Lululemon.

These are among the 8,500 customers who have flocked to Jordan’s nascent packaging empire, Inke., Which he founded at age 22, after working in an after-school packaging factory, observing the growing gap between customers and sales.

He made the leap after deciding that he could be the one to close the gap.

Jordan, now 26 and living in South Yarra, has certainly achieved this with inke., Which, with an expected turnover of $ 8 million, has shown that even in the seemingly inert packaging business, it is possible to influence dramatic changes in the market.

Jordan Shreeve, founder of inke.  packaging, has transformed his start-up into a multimillion-dollar and possibly global company.  Provided
Camera iconJordan Shreeve, founder of inke. packaging, has transformed his start-up into a multimillion-dollar and possibly global company. Provided Credit: Provided

“When you’re interrupting, there will always be background noise,” Jordan told NCA NewsWire this week.

With ASX-listed companies learning about ink and planned global expansion, Jordan is poised to be one of Australia’s next startup success stories.

His journey, he told NCA NewsWire in a lengthy interview, hasn’t always been easy, but he always had common sense like the wind under the sails.

Working as a packaging salesman after college, Jordan has seen clients face high minimum quantities and jargon-filled discussions.

His business idea was to provide customers with a simple online platform, which would allow them to access branded packaging of any size and easily get a quote, success lies in what Jordan calls “the simplicity essential to the offer” .

Deciding not to go to college after graduating from Brighton Grammar in 2014 and lacking significant technology or marketing experience, Jordan relied on old-fashioned virtue to guide him to inke.

Jordan Shreeve said ink.  was founded after his frustration with working in after-school packaging sales.  Provided
Camera iconJordan Shreeve said ink. was founded after his frustration with working in after-school packaging sales. Provided Credit: Provided

“You have to keep your passion and your vision for what you do,” he said.

“Put your head down and go.”

Jordan said he started “wearing all the hats in the industry” – a mentality that has stuck with him.

He considered Covid-19 to be “timely enough” for inke., Which was only entering its second year at the time, and said all inke production takes place in Australia, although vulnerable, its industry has not been impacted. like other companies for supply chain problems.

“We were there for the companies to help them maintain those customer touchpoints,” Jordan said.

With important responsibilities imposed on him at a young age, he said without ever turning off (from the tone of the interview it didn’t seem like Jordan’s laptop was stowed away too often), he was a mere man of routine.

But despite getting up at the same time most mornings and working out to clear his head, Jordan admitted he wouldn’t be joining his peers on a jobless vacation to surf in Sri Lanka, ride a motorcycle in Vietnam, or party. in Croatia.

“The brain doesn’t really shut down,” he said.

“You don’t have the luxury of taking this extended leave.”

“You never really say, ‘Great, we did it.'”

Jordan Shreeve started inking.  in a room in the Melbourne suburb of Hampton.
Camera iconJordan Shreeve started inking. in a room in the Melbourne suburb of Hampton. “You have to know when to trust your instincts,” he told NCA NewsWire. Provided Credit: Provided

And now he runs a business and people’s income, livelihoods and future plans depend significantly on him, what kind of boss is Jordan Shreeve?

Laughing, Jordan said, “I don’t think I lost the elements by being 26.”

“I definitely have both sides.”

He said he invested “heavily” in Inke’s Cremorne headquarters. in order to create an “incredible space” by relying on the tried and tested business lunch to keep morale.

Interviewing Jordan, one doesn’t get the impression he’s a problematic boss with a mouth full of modern HR cliches: just a nice guy who doesn’t have to try too hard to make people enjoy working with his ratings.

Finally, Jordan was in awe of his plans for the future, even as Inke., Tipped the prospect of a “long-awaited” announcement early next year.

He said inke., Which currently only operates in Australia, had global ambitions and for a company known to attract interest from listed companies, that could mean anything. .

Either way, it’s hard not to think Jordan Shreeve is a name to remember.

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