Just like iPhone, Apple’s ‘Pro’ wearables are in high demand

Apple’s most expensive models of the iPhone 14 series – the iPhone 14 Pro and flagship iPhone 14 Pro Max – are more sought after than the less expensive versions. The same dynamic aspect is also occurring for wearables, AirPods Pro and Apple Watch Ultra.

AirPods Pro (2nd generation)
AirPods Pro (2nd generation)

Angela Palumbo for Barron’s:

According to analyst Samik Chatterjee, who rates Apple as overweight with a $ 200 price target, demand for the more expensive versions of the new Apple Watch and AirPods has been particularly strong since the company launched its latest range of products. at his “Far Out” event on September 7th.

“Globally, Watch Series 8 and Watch Ultra delivery times were tracked at 19 and 30 days respectively (compared to 25 and 37 days last week), while Watch SE was less popular at 8 days (compared to 6 days of last week), suggesting that consumer interest in Watch Ultra is sustained. ”Chatterjee wrote in a research note.

“Demand for the iPhone remains quite high for the Pro models, but weaker for the base models than it was a year ago, with 14 Pro and Pro Max lead times in line with better 13 Pro and Pro Max lead times offset by Shorter lead times for the model base, ”Chatterjee wrote.” Among the remaining products, demand for the Apple Watch Ultra remains solid. ”

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