How HEB Became Texas’ Favorite Grocery Store

DALLAS (KDAF) — If there’s one thing all Texans can agree on, it’s their love for HEB.

Love the food did an analysis of the best grocery store in every US state, and to no one’s surprise, HEB is the heart of the Lone Star State.

“Some staff have been employed here for several decades and customer service is considered second to none,” the report said.

This homegrown Texas grocer began its journey in 1905 with a family store in Kerrville in the Texas Hill Country. Since then, HEB has over 420 stores in Texas and Mexico. It employs more than 145,000 people, the company says.

The store explains, “Our commitment to excellence has made us one of the nation’s largest independent grocers with annual sales of $34 billion. Yet our success hasn’t changed our commitment to exceptional service, low prices and a friendly shopping experience.”

Shoppers also love HEB because they can find local Texas favorites stocked on the shelves, like Whataburger Spicy Ketchup, Creamy Pepper Sauce and more from the state’s favorite fast-food joint.

But that’s not all. HE-B’s Central Market brand sells some amazing items like Green Chili Queso and Exotic Mediterranean Veggie Chips. You also can’t go wrong when it comes to store-bought fresh tortillas and tortilla chips.

If you have a sweet tooth and love ice cream, you’ll love HE-B’s creamy creations in flavors like:

  • Texas Starry Night
  • Cookies and cream
  • Biscuits over Texas
  • Caramel Pecan Turtle
  • Strawberry cheesecake
  • Raspberry truffle etc

Beyond what shoppers can find in-store, HEB says fans recognize the company’s commitment to the community.

“Each year, H‑E‑B donates five percent of annual pretax profits to charities that focus on hunger relief, education, healthcare, environmental sustainability and diversity initiatives,” the company says. “This is our way of saying thank you for letting us be your neighbors.”

They continue to expand their empire to this day in the Lone Star State. Stores have popped up in Frisco, and others are expected to take up space in Plano, McKinney, Allen and Mansfield.

The Frisco store, which is brand new like other HEB stores, features a True Texas BBQ restaurant, a full-service pharmacy (with drive-thru access) and a unique home decor department that includes items from Haven + Key and Texas Proud Collections.

The new shop also features DFW’s own unique sushi roll, sashimi by the pound, a new coffee blend called “Taste of DFW,” and baked goods like chapatis and roti breads.

For people outside the Lone Star State, it may not be as easy to understand how important HEB is to Texans. But for those who frequented the grocery store from childhood through adulthood, it means more than a store—it’s part of their home.

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