Director of Metaverso, the new executive position listed by multinational companies
Aside from the commented transition from Facebook to Meta, several tech companies have expressed interest in the Metaverse and presented their progress towards it.
Currently, this interest is not limited to eminently tech companies. Other areas are also starting to pay close attention to the metaverse and its possibilities, including by relying on specialized leadership positions.
The metaverse as a management priority inside and outside the technology sector
Disney, Walmart, P&G, Nestlé, LVMH (Louis Vuitton Moët Hennessy) and other large companies from all walks of life have invested in Metaverse Chief Metaverse Officers (CMO).
The purpose of these executive appointments, as reported by Bloomberglies in finding help for these companies to understand blockchain technology, NFTs and the possibilities they open up for their business purposes by offering engaging experiences to their customers.
These consultations focus on investing, pairing, and creating metaverse-related content. The ideal profile for the CMO position requires in-depth knowledge of augmented and virtual reality, as well as sales and marketing.
The presence of a CMO within a company can take two forms: as part of the company’s board of directors or as an external consultant.
For their part, Nestlé and Walmart receive this advice from the French company Publicis Groupe, a public relations and advertising giant. On the other hand, P&G, Telefonica, LVMH and the talent agency CAA (which has Hollywood artists in its portfolio) all have Metaverse directors on their board of directors.
Expect agencies that work for multiple clients or companies specializing in the tech space to be experts in the metaverse, given the current state of development where many projects are tight on time. However, there are other companies that rely on these consultancies primarily to gain reputation and pay attention to them.
The potential of the metaverse is economically promising. For this reason, practicing CMOs has a great responsibility. To scale back this prediction, Bloomberg cites data from consultants McKinsey & Co, who estimate that annual global spending on the Metaverse could reach $ 5 trillion by 2030.
The news director of Metaverso, the new executive position cited by the multinationals, was originally posted on Wwwhatsnew.com by Nicola Verdejo.