As we predicted, here comes the ‘Apple has cut iPhone 14 orders’ FUD

According to Bloomberg News, under the misleading and stirring headline “Apple abandons iPhone production surge after demand falters,” Apple had updated its sales projections in the weeks leading up to the iPhone 14 release and some of its suppliers had begun. to make preparations for a 7% increase in orders. Now Apple will reportedly build around 90 million units for the second half of this year, which is in line with iPhone 13 production around the same time last year.

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Debby Wu and Takashi Mochizuki for Bloomberg News:

Apple Inc. is pulling back plans to ramp up production of its new iPhones this year after an expected increase in demand didn’t materialize, according to people familiar with the matter.

The Cupertino, Calif.-Based electronics maker told suppliers to pull back from efforts to increase assembly of the iPhone 14 product family by a whopping 6 million units in the second half of this year, people said. asking not to be named as the plans are not public. Instead, the company will aim to produce 90 million phones for the period, roughly the same level as last year and in line with Apple’s original forecast this summer, people said.

According to some people, the demand for the more expensive iPhone 14 Pro models is greater than for the entry-level versions. In at least one case, an Apple supplier is shifting production capacity from low-priced iPhones to premium models, they added.

Apple shares fell about 3% in pre-market trading in New York on Wednesday. US stock index futures were also lower.

MacDailyNews takes: This is a not history outside Bloomberg News (so obviously ignorant investors panic). Use it and the drop it drives to make money.

Quoting “people familiar with his projections”, stir up the same Bloomberg News Cattle dung craftsmen reported in May of this year that Apple plans to keep iPhone production roughly flat in 2022, asking suppliers to assemble about 220 million iPhones, roughly the same as in the year. last.

In other words, today’s “news” is the same story, the same “news” reported in May with the addition of topping that has been widely reported for weeks (see article below), the one required for iPhone 14 Pro and iPhone 14 premium Apple Pro Max is strong enough to induce Apple to move production from lower-priced iPhones to high-priced iPhones. THOSE HORREURS!

It’s FUD *. Use it to your advantage.

Apple will make and sell about the same amount of iPhones as last year, but many of these will be more expensive “Pro” models. Last year, Apple set an all-time revenue record of $ 123.9 billion for the holiday quarter. With iPhones accounting for roughly 50% of Apple’s total revenue, the company is very likely to set a new all-time revenue record this holiday quarter as well.

Of course and as usual, our ever flawless crystal ball has predicted today’s one Bloomberg “News” report quite clearly two weeks ago:

The Apple iPhone mix will easily be the strongest ever. Don’t be surprised at reports that Apple has “cut orders for iPhone 14,” aka iPhone 14 and iPhone 14 Plus. The company will likely increase orders for iPhone 14 Pro and iPhone 14 Pro Max to reflect the strong mix that bodes well. obviously for the average selling price of Apple’s iPhone (ASP). – MacDailyNews, September 14, 2022

Read all the “news” with a critical eye. See how widely this piece of non-journalistic FUD is regurgitated in the media and used to drive down the Apple stock price. Extrapolate to all kinds of “news”.

See also:
• Apple’s focus on elevating and differentiating iPhone Pro models is paying off – September 27, 2022
• Apple’s iPhone 14 ASP is trending “before iPhone 13” – analyst – September 27, 2022
• iPhone 14 pre-order demand is “robust”, in line with expectations – Wedbush – September 12, 2022
• Apple must significantly increase production of iPhone 14 Pro to have enough for Christmas – analyst – September 20, 2022

* FUD – Fear, uncertainty and doubt.

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