Although Apple has historically been known as a hardware and software company, TIM Bajarin writes for Forbes for the past 20 years on Thursday: “Apple has delivered the golden egg of all recurring revenue models and is envied by all of its competitors.” .
Apple’s services business, which includes the App Store, Apple TV +, Apple Music, iCloud storage and more, also grew to 860 million paid subscriptions on the Apple platform, up from the company’s 825 million in the previous quarter. . This figure has increased by over 160 million in the past 12 months alone.
Tim Bajarin for Forbes:
Apple is the envy of its competitors who would like to have their own recurring revenue schedules, which are no longer an option for any of the major PC manufacturers today.
One of the main reasons they have such a large subscriber base is the continuity ecosystem that Apple has developed across all hardware devices and software platforms.
If you’ve purchased Apple hardware in the past decade, you know how important it is to move from one Mac, iPhone, or iPad to another.
Apple’s continuity software was essential when I upgraded from an iPhone 13 Pro Max to the new iPhone 14 Pro Max. To transfer data and apps from the iPhone 13, I placed the new phone next to the old phone and pressed a button that smoothly moved all information from the old phone to the new one.
This operation included a complicated function related to SIM data transfer. My iPhone 13 had a physical SIM, while the iPhone 14 had a virtual eSIM. I was skeptical that this type of cell transfer would work. However, the information from the physical SIM was flawlessly downloaded to the eSIM and I was immediately operational on the same network and phone number.
I believe Apple’s software and continuity technology is one of the main reasons people join the Apple ecosystem.
MacDailyNews takes: As Apple themselves say, “When you use a Mac, iPad, iPhone or Apple Watch, you are capable of amazing things. And when you use them together, you can do so much more. Make and receive phone calls without lifting your iPhone. Use your iPad to extend your Mac workspace. Automatically unlocks your Mac when you wear the Apple Watch. It is as if they were made for each other. Because they were. “
As for Apple’s continuity, as we wrote in June 2014:
It’s so good to be all Apple users!
Learn more about Apple’s Continuity here: https://www.apple.com/macos/continuity/
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