Apple’s market-defining iPad continues to dominate worldwide tablet market

Apple’s iPad continues to dominate tablet shipments worldwide despite an 8.8% year-over-year decline in the third quarter of 2022 (3Q22), totaling 38.6 million units, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. This was the fifth consecutive quarter of decline for the tablet market.

Steve Jobs
Steve Jobs presents iPad

“After massive growth in 2020 and 2021, a decline in the tablet market was expected in 2022. The market is now experiencing not only a slowdown in demand, but also some strong macroeconomic headwinds. While most (Android) tablets and Chromebooks are cheaper, we’re now seeing concerns for buyers at the low-end as well. This is largely due to these growing economic concerns, “said Anuroopa Nataraj, senior research analyst at IDC’s Mobility and Consumer Device Trackers, in a statement.” However, tablets have found far more use cases since the pandemic. , from their role in the workspace to in-person and remote learning, entertainment and even digital transformations in various verticals. “

Top five tablet companies, worldwide shipping, market share and year-over-year growth, Q3 2022
(Preliminary results, combined business view for the current quarter only, shipments in millions)

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, October 31, 2022
Source: IDC Worldwide Quarterly Personal Computing Device Tracker, October 31, 2022

• Data is preliminary and subject to change.
• Shipments include shipments to distribution channels or end users. OEM sales are counted under the company / brand under which they are sold.

MacDailyNews takes: If it’s not an iPad, it’s not an iPad.

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