Apple Watch Ultra targets the lucrative ironman crowd
Inspired by the most extreme activities, Apple Watch Ultra offers a bold new design and a wide range of features designed for endurance, exploration and adventure.
A 49mm titanium case and flat sapphire front glass reveal the largest and brightest Apple Watch display ever, and a customizable Action button gives you instant access to a wide range of useful features. Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use. Plus, a new low-power setting, ideal for multi-day experiences, can extend battery life up to 60 hours.
The new Wayfinder face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the face, with room for up to eight complications.
Apple Watch Ultra introduces three new bands: Trail Loop, Alpine Loop and Ocean Band, which offer unique design features that ensure a secure and comfortable fit for any adventure.
Tim Culpan for Bloomberg Opinion:
In the seven years since Apple Inc. released its first Apple Watch, the device has sold more than 100 million units, catapulting it to 30% of the global smartwatch market. Yet he struggled to grab a small but important niche: endurance sports.
Take a look at the start of any Ironman triathlon and you’ll see Garmin products dominate the wrists of the world’s most elite athletes. These are consumers who spend $ 10,000 on their bikes and travel around the world to compete on some of the most majestic courses in the world. But they’ve largely snubbed Apple in favor of leading-name multisport watches in outdoor adventure and navigation.
The new Apple Watch Ultra that the company debuted at an event dubbed Far Out could finally change that … Chasing consumers who have expensive hobbies and high brand loyalty is a smart move and shows that the company is focused on the laser to push its non-iPhone products, namely Watch and AirPods.
MacDailyNews takes: Apple Watch Ultra is the ultimate model for Apple Watch fans of all kinds, even non-ironmen and non-ironwomen.
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