Apple may opt to release M2-powered MacBook Pro, Mac mini, and iPad Pro models via press release, not special event

Apple is expected to unveil new M2-powered Mac mini and iPad Pro models in October, but may choose to do so via a press release rather than a full-blown special media event, as the company did this month for new ones. iPhone, Apple Watch, and AirPods Pro.

The new Mac mini packs a staggering amount of performance into its ultra-compact design.
Apple’s M1 Mac mini packs an incredible amount of performance into its ultra-compact design.

Mark Gurman for Bloomberg News:

Apple may not have enough fare left in 2022 for another big event. I’ve been thinking a lot lately about the remaining versions of Apple products for 2022. Here’s what I think is still very likely to launch before the calendar transforms in 2023:

• M2 and M2 Pro Mac mini
• MacBook Pro M2 Pro and M2 Max 14-inch and 16-inch
• iPad Pro M2 11-inch and 12.9-inch

An Apple TV set-top box update with an A14 chip and RAM upgrade is also approaching and could potentially launch this year. However, I don’t think the revamped M2-based Mac Pro will be released until 2023.

Eventually Apple may end up feeling differently, but I think the company (as of now) is more likely to release its remaining 2022 products via press releases, updates to its website, and briefings with select members of the press …

MacDailyNews takes: There is probably enough to make the video and hold the hands-on event in person for the media in Cupertino. Apple has done this with less in the past. However, for the average consumer, the release via press release, video and units sent to the media for hands-on experience is very similar to the release via a special event which, today, is nothing more than a long-running video featuring the media in loco for practical time anyway. Without bona fide live events as in the past, there are more or less six of one, half a dozen of the other.

If Apple ever again has a dynamic and charismatic CEO who has mastered live presentations on stage, we may return to those events, but, for now, enjoy the videos! – MacDailyNews, September 13, 2022

Regardless, we will soon see what the company has chosen to do.

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