Apple’s work in India, after many stops and starts, is paying off with the iPhone now the second most preferred brand (20%) for future purchases, according to Counterpoint Research.
About half of Indian smartphone owners plan to buy the next smartphone within a year, according to Counterpoint Research’s annual consumer smartphone study in India. Furthermore, the ASP (average selling price) of the Indian smartphone market is expected to rise as consumers tend to prefer a higher price range for each subsequent purchase. Additionally, Samsung, Apple, and OnePlus are at the top as respondents’ favorite smartphone brands for the next purchase. In terms of functionality, 5G capability is the third most important feature considered when planning your next purchase. The same factor ranks 10th in terms of importance for current smartphone purchases.
The study’s goal was to understand changing consumer trends and choices between past holdings, current ownership, and future preferences for smartphones. Based on the respondents’ previous smartphone ownership, the price range of INR 10,000-INR 15,000 was the sweet spot. For the current smartphone ownership, the sweet spot has shifted to the INR 15,000 to INR 20,000 band. And for respondents’ future smartphone purchases, the price range has moved further up to INR 20,000-INR 30,000.
In a statement, research analyst Arushi Chawla said: “Smartphones are now an important part of our lives. As a result, smartphone users try to upgrade their devices with each subsequent purchase. When buying a new smartphone. , more than a third of users plan to keep their current device as an alternative / secondary phone. In addition, with more swap offers available, more than a quarter of respondents plan to trade in their current smartphone when purchasing the next one. Therefore, users feel comfortable buying a smartphone from a higher price range for a better experience and updated features. “
Looking at the brand preference for the next smartphone purchase:
• Samsung, Apple and OnePlus are the favorite brands of the respondents.
• Samsung users have the strongest brand loyalty with 51% of users using Samsung as their previous device and currently using Samsung. In addition, 43% of current Samsung users prefer the brand for their next smartphone purchase.
• Apple, despite having a smaller share in previous and current smartphone purchases, is the second most preferred brand (20%) for future purchases.
Chawla added: “Samsung has a strong hold on the installed base of Indian smartphones. It has a widespread distribution network and launches new models throughout the year for most price brands. All of these factors have helped Samsung develop and maintain its brand value. Therefore, in the survey, Samsung maintained its top position in terms of both past and current ownership and future preference. Samsung is followed by Apple and OnePlus as the preferred smartphone brands for the future. main reasons for preferring a brand are reputation, advanced features and user interface. Due to these factors and the aspiration to move to a higher price range when buying a smartphone, users tend to prefer premium smartphone brands. Furthermore, 5G capacity becomes more important as we move up the ladder for budget preference for future smartphones. is one of the main factors taken into consideration for all major smartphone brands. But 5G is the most important factor for respondents who prefer Apple as their next smartphone purchase. “
Note from MacDailyNews: The study was conducted in India using an online survey panel of a diverse group of smartphone users. Responses from 1,075 users were collected using the odds sampling methodology for a better representation of the universe according to the smartphone brand’s current share in the market. Counterpoint expects the results to have a statistical accuracy of +/- 4%.
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