Apple collects the least user data, Google amasses the most

Apple collects the least amount of home user data from its users, with Google, Twitter, Amazon and Facebook collecting the most user personal data, detects a new analysis of the personal data collection results of major tech giants.

Apple collects less user data, Google collects more: study

Sami Fathi for MacRumors:

The study measured how many data points each company collects from their users. The study found that Google tops the list, collecting a total of 39 data points for each of its users. Twitter and Amazon follow by collecting 24 and 23 data points for each user, respectively.

Apple is at the bottom of the list and only collects 12 data points for each user, according to the study. Apple, unlike Google, relies much more on on-device machine learning and algorithms to dictate personalization features, such as personalized music recommendations for Apple Music and curated photos in Photos.


In addition to user information, Google stores a significant amount of data on different domains. If it’s data, there’s a strong chance that Google is collecting it. This includes anything from users’ specific location to browser history. It also stores user activity on third-party websites or apps and emails on users’ Gmail accounts.

The fact that Google holds specific user locations is a big concern. Due to its importance in linking consumers’ online and offline profiles, location data is a hotly debated topic in data privacy.

Some people have decided to use DuckDuckGo as their main search engine. This is because the search engine promises not to store any user data.

MacDailyNews takes: In a related study, researchers found that the water is wet.

Apple allows users to easily switch to the privacy-friendly DuckDuckGo search engine on Safari:

Mac OS:
1. Click Safari in the top menu bar.
2. Select Preferences.
3. Click Search.
4. Select DuckDuckGo.

iOS / iPadOS:
1. Open Settings.
2. Navigate and tap Safari.
3. Tap Search Engine.
4. Select DuckDuckGo.

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